I don’t claim to know much about POLO RALPH LAUREN or the LO LIFES, except that they have undoubtedly changed the landscape of urban and streetwear worldwide. It’s only right that we give dues where it is due, and with all of the throwback 90’s fashion and trends, once again we gotta shed light on the originators of the Lo game.
Bury Me With The Lo On is a gem of a documentary and a book that chronicles the rise of Polo fashion, and perhaps the foundation of how we all dress now a days. I won’t dwell on it too much, but click play on the above video and school yourself about the LO LIFES.
During the late-’80s, two groups of teenagers from neighboring areas of Brooklyn came together to form a boosting (shoplifting) crew with a common goal— accumulate as much Polo Ralph Lauren as possible, by any means possible.
Known as the Lo Lifes, they dressed themselves in the finest garments stolen from every upper-class department store in the tri-state area, while living a reality that was the complete opposite of what Ralph Lauren represented.
To the authorities the Lo Lifes were criminals, but to themselves and people on the streets, their actions signified something else. They aspired to be something greater, and empowered themselves by taking something that wasn’t meant for them and making it their own.
For the past five years Lo Life founder Thirstin Howl the 3rd and photographer/filmmaker Tom Gould have been documenting this culture. Interviews, archival pictures, and recent portraits of key players make up the first-ever book recounting how a group of kids in Brooklyn went on to influence mainstream rap stars and birth a sub-culture of boosters and collectors of vintage Ralph Lauren worldwide.